Ads, articles and an author site that point readers to where your book is sold.
Many readers buy on Amazon, so your book page is often where an ad, a post or an article ends. A reader sees something, clicks through, and then decides on the page itself. The cover, description, price and reviews on that page decide whether a visit turns into a sale.
Our job is to bring the right readers there. Tell us where your book is sold and we point your campaign at it, using ads, articles, social posts and an author website with your buy links. The page itself stays yours, and we show you what to get ready.
If your book is not on Amazon yet, Folio can publish it on Amazon KDP as a Kindle eBook and paperback from $99 one-time. See the publishing plans.
Each channel in your plan can send readers to your buy link.
We set up and optimize ads with the ad budget in your plan, so the right readers see your book.
Written articles help readers find you and your book, from 1 article on Starter to 10 on Elite.
Posts built for your book, from 12 to 150, give readers a reason to click through.
A site with your buy links gives readers one page to find your book and your story.
Releases and distribution carry your book and your buy link to media and blogs.
Not on Amazon yet? We can publish your Kindle eBook and paperback on Amazon KDP.
A campaign works best when the page it points to is ready to convert. Here is where to focus.
Traffic is only half the job. The page has to turn visits into sales. These are on your side of the campaign, and they make every ad and post work harder.
Each channel in your plan plays a different part. Ads find new readers. Articles and press help people discover you through search and media. Posts keep you visible. The author site collects it all in one place.
Readers choose their format, so it helps to offer more than one. Our KDP publishing plan covers a Kindle eBook and a paperback, with a free ISBN or your own, and you set the list price for each format.
Your plan reports reach, which is the estimated number of impressions across the campaign. Impressions show how often your content was seen. Sales depend on your book page, price and genre as well, so we look at the whole picture with you.
Five plans, from a one-month starter to a six-month campaign.
Ad budget is included in the plan price.
| Plan | Ad budget | Articles | Social posts | Author website |
|---|---|---|---|---|
| Starter | $150 | 1 | 12 | Not included |
| Growth | $370 | 2 | 30 | 1-page author site |
| Pro | $770 | 4 | 60 | 5-page author website |
| Premium | $1,470 | 6 | 100 | 5-page site + blog + email signup |
| Elite | $2,470 | 10 | 150 | 8-page custom site + store + newsletter |
Folio can publish your book on Amazon KDP, with Kindle eBook and paperback, from $99 one-time. Our team handles setup and submission. See the publishing plans.
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. See all five plans to compare in full.
Worth checking before your campaign starts.
These slow a campaign down.
Five packages, from a one-month starter to a six-month campaign. Pay in full, or split any 3-month plan or longer into three monthly payments.
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. Advertising budget is the ad spend we set up and optimize for you. Monthly payments are equal instalments with no added fee; the Starter plan is a one-month plan, so it is paid in full.
You tell us about your book. We do the rest.
Pick the package that matches your goals and budget, and how you want to pay.
Share your title, genre and where your book is now, then your contact details.
Pick the date and time that suit you and confirm your request.
Our team sets up and runs this part of your campaign, and optimizes as it goes.
Having these ready helps your campaign start quickly. We collect them in your first steps.
We set up and optimize the ad budget in your plan and point your campaign at where your book is sold. Tell us your buy link when you request a plan and we shape the campaign around it.
Yes. Folio's Amazon KDP plan is $99 one-time per book and covers Kindle eBook and paperback. Our team handles setup and submission. See publishing plans.
No. We do not buy, write or promise reviews. See reviews and promotion for what we do instead.
It helps, because every channel can share one link. Growth includes a 1-page author site, Pro a 5-page website, Premium a 5-page site with blog and email signup, and Elite an 8-page custom site with store and newsletter. Starter does not include one.
No. You can start before publishing, while launching soon, or after your book is live. We ask where your book is when you request a plan, so we can shape the campaign around it.
When you request a plan you get a private marketing dashboard. It shows overall progress, posts and articles published, reach so far, what is done and what is next. You can preview it on the main marketing page. The preview uses sample data.
Reach is the estimated total impressions over the length of your plan, based on typical results. An impression is one time your content is shown. Actual results vary by genre, book and audience, so treat reach as an estimate, not a promise.
Yes. Any 3-month plan or longer can be split into three equal monthly payments with no added fee. The Starter plan is one month, so it is paid in full. You choose how you want to pay when you request a plan.
Each guide links to the others, so you can follow the path that fits your book.
A timed plan for before, during and after release.
Point readers to where your book is sold.
Ad budget set up and optimized for you.
Posts and platforms, run by our team.
An author website readers remember.
Press, pitches and media outreach.
Pick a plan and we set up your call.