Social media marketing

Posts and platforms, handled for you

We write and schedule your posts and run your platforms, so you can stay focused on writing.

See plansPreview dashboard
Plans from $499.
Split any 3-month plan into 3 monthly payments.
folioauthors.com/marketing/social-media-marketing
FMarketing
Campaign
Ads
Social posts
Press
Author site
Estimated reach · Pro plan
0
Ad budget in use · $770
0Impressions
0Clicks
2.2%Click rate
60 social posts, scheduled for you
InstagramFacebookX
2 press releases + distribution
For immediate release
News wiresBook blogsLocal mediaPodcasts
5-page author website
Your plan includes
Set up by our team
Reach60K–150K
Ad budget$770
Social posts60
Press releases2
Author website5 pages
Done for you, start to finish Ad budget included in every plan No added fee on monthly payments Your book always stays yours
Overview

A steady presence readers can follow

Readers like to follow authors, and a page that posts regularly looks alive and trustworthy. The hard part is keeping it up. Writing posts, planning them, scheduling them and replying takes hours every week, and it is the first thing to slip when you are busy with the next book.

With a Folio marketing plan, we write and schedule posts made for your book, and on Growth and above we manage your platforms for you. The number of posts goes from 12 on Starter to 150 on Elite, and the platforms we manage go from 1 to 4.

Social posts work together with your ads, press and author website. A reader who clicks an ad often checks your page next, so a lively page helps every other channel.

What we do

Social media, run for you

We handle writing, scheduling and managing, and your dashboard shows what has gone live.

Ready-to-run posts

Posts made for your book, from 12 on Starter up to 150 on Elite, scheduled for you.

Scheduling

We plan and schedule your posts so your page stays active without you having to log in.

Managed platforms

We run 1 to 4 platforms for you, depending on your plan. Starter includes posts only.

Community management

On Elite, we also manage your community, so readers get replies and your page stays active.

Built around your book

Posts use your cover, blurb, author bio and photos, so everything looks like one campaign.

Visible progress

Your dashboard shows how many posts are published and what is coming next.

In depth

How social media marketing works with Folio

What we post, where we post and how much to expect from each plan.

01

Posts written for your book

Posts are written around your book and your author story. Your campaign can include launch announcements, spotlights on reader reviews, excerpts, quotes and updates on events. The mix depends on your book and your plan.

  • Launch announcements that say your book is out.
  • Reader review spotlights that show real readers talking about your book.
  • Excerpts and quotes that give people a taste of your writing.
  • Author updates that let readers get to know you.
02

Which platforms we manage

Instagram, Facebook and X appear in our campaign preview. On Growth we manage 1 platform, on Pro 2, on Premium 3 and on Elite 4. Starter includes social posts without platform management.

  • Growth: 1 platform managed.
  • Pro: 2 platforms managed.
  • Premium: 3 platforms managed.
  • Elite: 4 platforms plus community management.
03

Posting rhythm by plan

Consistency matters more than volume. Spread across the plan length, your post count works out to an average rhythm like the one in the table below. Exact timing is planned around your launch.

  • Starter: 12 posts in one month, about 3 a week on average.
  • Growth: 30 posts over three months, about 2 a week.
  • Pro: 60 posts over three months, about 5 a week.
  • Premium: 100 posts over three months, about 8 a week.
  • Elite: 150 posts over six months, about 6 a week.
04

Community management on Elite

A page is more than posts. Readers comment, ask questions and share. On Elite, we also manage your community, so readers feel heard and your platforms keep feeling active between posts.

  • Replies to readers and comments.
  • A consistent voice across your platforms.
  • Less time for you spent on messages.
By plan

What you get on each plan

Five plans, from a one-month starter to a six-month campaign.

Posts and platforms by plan

Averages are worked out from the post count and plan length. Actual scheduling may vary around your launch.

PlanSocial postsPlan lengthAverage rhythmPlatforms managed
Starter121 monthAbout 3 a weekNot included
Growth303 monthsAbout 2 a week1 platform
Pro603 monthsAbout 5 a week2 platforms
Premium1003 monthsAbout 8 a week3 platforms
Elite1506 monthsAbout 6 a week4 platforms + community management

Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. See all five plans to compare in full.

Practical tips

Set your campaign up to work

What helps us write better posts

Share these and your posts will sound like you.

  • Your cover in high quality
  • A clear blurb and a short bio
  • A few photos of you
  • Quotes from real readers, if you have them
  • Your launch date and any events
  • Links to your buy page and author site

Mistakes to avoid

Social media pitfalls for authors.

  • Posting in bursts. Regular posting is easier to follow than a flood.
  • Only saying buy my book. Mix in stories, quotes and updates.
  • Too many platforms. A few well-run pages beat many neglected ones.
  • Ignoring replies. Readers notice when someone answers.
Pricing

Pick the plan that fits your launch

Five packages, from a one-month starter to a six-month campaign. Pay in full, or split any 3-month plan or longer into three monthly payments.

Swipe or scroll to see all 5 plans

Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. Advertising budget is the ad spend we set up and optimize for you. Monthly payments are equal instalments with no added fee; the Starter plan is a one-month plan, so it is paid in full.

How it works

From plan to live campaign in four steps

You tell us about your book. We do the rest.

  1. Choose a plan

    Pick the package that matches your goals and budget, and how you want to pay.

  2. Tell us about your book

    Share your title, genre and where your book is now, then your contact details.

  3. Book your call

    Pick the date and time that suit you and confirm your request.

  4. We launch your campaign

    Our team sets up and runs this part of your campaign, and optimizes as it goes.

What we will ask you for

Having these ready helps your campaign start quickly. We collect them in your first steps.

CoverBlurbAuthor bioPhotosHandles for your platformsLaunch dateBuy links
Questions

Before you start

Which platforms do you post to?

Our preview shows Instagram, Facebook and X. The number of platforms we manage depends on your plan, from 1 on Growth to 4 on Elite.

Do you write the posts?

Yes. We write and schedule posts made for your book, using your cover, blurb, bio and photos.

Can I approve posts before they go live?

Talk to your strategist on your call about how you want to work together. Your dashboard shows posts as they are published.

Does Starter include platform management?

No. Starter includes 12 social posts. Platform management starts with Growth.

What is community management?

It means we help manage your community on Elite, so readers get replies and your page stays active.

Does my book need to be published already?

No. You can start before publishing, while launching soon, or after your book is live. We ask where your book is when you request a plan, so we can shape the campaign around it.

How will I see progress?

When you request a plan you get a private marketing dashboard. It shows overall progress, posts and articles published, reach so far, what is done and what is next. You can preview it on the main marketing page. The preview uses sample data.

Can I pay monthly?

Yes. Any 3-month plan or longer can be split into three equal monthly payments with no added fee. The Starter plan is one month, so it is paid in full. You choose how you want to pay when you request a plan.

Keep exploring

Everything about marketing with Folio

Each guide links to the others, so you can follow the path that fits your book.

Ready to launch your book?

Pick a plan and we set up your call.

Choose a plan