We take your book to media, book blogs and podcasts, so more readers hear about it.
Ads buy attention. Press and promotion earn it. When a news outlet, book blog or podcast talks about your book, readers trust it more, because someone other than you is saying it. That kind of attention also lasts longer and builds your name.
Folio marketing plans include press releases, distribution, media outreach, featured placements and podcast pitches, depending on the plan. Starter focuses on ads and posts, and press starts with Growth. Your campaign also includes written articles that help readers find you.
Promotion sits alongside your ads, social posts and author website. A reader who hears about your book will usually check your site and page next.
Choose a plan and we write, send and follow up, so your book reaches the people who spread the word.
From 1 on Growth to 6 on Elite, written for your book and your launch.
Releases are distributed on Pro and above, to channels like news wires, book blogs and local media.
Premium adds outreach, where our team contacts media on your behalf.
Elite adds featured placements to give your book extra visibility.
Elite adds podcast pitches, so you can talk about your book to new audiences.
Written articles, from 1 to 10, help readers find you and your book.
How each part works, and what to realistically expect.
A press release is an announcement written for media. It gives a clear, newsworthy reason to talk about your book, such as your launch. Your plan includes 1 release on Growth, 2 on Pro, 4 on Premium and 6 on Elite.
Distribution sends your news out. In our campaign preview, channels include news wires, book blogs, local media and podcasts. Premium adds media outreach, where we contact people directly, and Elite adds featured placements and podcast pitches.
Reviews matter, and we do not fake them. We do not buy, write or promise reviews. Paid or incentivized reviews break the rules of most platforms and can put your book at risk. What promotion can do is put your book in front of real readers, and real reviews come from them.
Your plan includes written articles, from 1 on Starter to 10 on Elite. Articles can answer questions your readers have and introduce your book to people who search for related topics.
Five plans, from a one-month starter to a six-month campaign.
Starter focuses on ads and posts. Press starts with Growth.
| Plan | Press and PR | Articles |
|---|---|---|
| Starter | Not included | 1 |
| Growth | 1 press release | 2 |
| Pro | 2 press releases + distribution | 4 |
| Premium | 4 releases + media outreach | 6 |
| Elite | 6 releases + featured placements + podcast pitches | 10 |
We do not buy, write or promise reviews. Promotion puts your book in front of readers and media, and any reviews come from real readers.
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. See all five plans to compare in full.
A clear hook helps media say yes.
Common promotion mistakes.
Five packages, from a one-month starter to a six-month campaign. Pay in full, or split any 3-month plan or longer into three monthly payments.
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. Advertising budget is the ad spend we set up and optimize for you. Monthly payments are equal instalments with no added fee; the Starter plan is a one-month plan, so it is paid in full.
You tell us about your book. We do the rest.
Pick the package that matches your goals and budget, and how you want to pay.
Share your title, genre and where your book is now, then your contact details.
Pick the date and time that suit you and confirm your request.
Our team sets up and runs this part of your campaign, and optimizes as it goes.
Having these ready helps your campaign start quickly. We collect them in your first steps.
No. We do our outreach, but we cannot promise reviews, coverage or placements. Results vary by genre, book and audience.
No. We do not buy, write or promise reviews. Real reviews come from real readers.
Growth includes 1, Pro includes 2 with distribution, Premium includes 4 with media outreach, and Elite includes 6 with featured placements and podcast pitches. Starter does not include press releases.
It is extra visibility for your book, included on the Elite plan. Your strategist can explain the details on your call.
Elite includes podcast pitches, where our team pitches you to podcasts. We cannot guarantee that a podcast will say yes.
No. You can start before publishing, while launching soon, or after your book is live. We ask where your book is when you request a plan, so we can shape the campaign around it.
Reach is the estimated total impressions over the length of your plan, based on typical results. An impression is one time your content is shown. Actual results vary by genre, book and audience, so treat reach as an estimate, not a promise.
Yes. Any 3-month plan or longer can be split into three equal monthly payments with no added fee. The Starter plan is one month, so it is paid in full. You choose how you want to pay when you request a plan.
Each guide links to the others, so you can follow the path that fits your book.
A timed plan for before, during and after release.
Point readers to where your book is sold.
Ad budget set up and optimized for you.
Posts and platforms, run by our team.
An author website readers remember.
Press, pitches and media outreach.
Pick a plan and we set up your call.