Every plan includes an ad budget. We launch it, run it and tune it while you keep writing.
Ads are one of the fastest ways to put a book in front of new readers, but ad platforms take time to learn and money to test. Many authors spend their first budget finding out what does not work.
With a Folio marketing plan, the ad budget is part of the price. You do not pay a separate fee to a platform or add a second invoice. We set up the ad accounts, launch your budget, and optimize as the campaign runs, so the spend goes where it earns attention.
Ads work best alongside the rest of your campaign. Readers who click an ad often want to see an author site, a social page or an article before they buy, so your plan supports all of it.
Our team handles the work, and your dashboard shows how the spend is going.
The ad budget is part of your plan price, from $150 on Starter to $2,470 on Elite.
We set up your ad accounts and launch your ad budget as part of your plan.
We tune your ads as they run, so spend moves toward what is working.
Each plan shows an expected reach, from 5K to 1M+ impressions across the plan.
We send a performance report every month so you know how the campaign is doing.
Your book stays yours, and your dashboard shows the spend used so far.
What is included, what we do with it and how to read the numbers.
Your ad budget is the ad spend itself, the money that actually pays for your ads to be shown. It is included in your plan price and spent over the length of your plan.
Optimizing ads means watching how they perform and changing what you can. In general, that includes testing different messages and images, adjusting who sees your ads, and moving spend toward what is working and away from what is not. Our team does this for you as your campaign runs.
An impression is one time an ad is shown. Reach in your plan is the estimated total impressions over the campaign. Clicks are people who tapped through, and click rate is clicks divided by impressions. These help show whether your ads are interesting to readers.
Even the best ads cannot fix a weak cover, a vague description or a missing buy link. The assets you share at the start shape how well your ads perform.
Five plans, from a one-month starter to a six-month campaign.
Reach is the estimated total impressions over the plan duration, based on typical results.
| Plan | Ad budget | Length | Expected reach |
|---|---|---|---|
| Starter | $150 | 1 month | 5K–15K |
| Growth | $370 | 3 months | 20K–50K |
| Pro | $770 | 3 months | 60K–150K |
| Premium | $1,470 | 3 months | 150K–400K |
| Elite | $2,470 | 6 months | 400K–1M+ |
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. See all five plans to compare in full.
A few things that help ads perform.
Common reasons ads underperform.
Five packages, from a one-month starter to a six-month campaign. Pay in full, or split any 3-month plan or longer into three monthly payments.
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. Advertising budget is the ad spend we set up and optimize for you. Monthly payments are equal instalments with no added fee; the Starter plan is a one-month plan, so it is paid in full.
You tell us about your book. We do the rest.
Pick the package that matches your goals and budget, and how you want to pay.
Share your title, genre and where your book is now, then your contact details.
Pick the date and time that suit you and confirm your request.
Our team sets up and runs this part of your campaign, and optimizes as it goes.
Having these ready helps your campaign start quickly. We collect them in your first steps.
It is the ad spend we set up and optimize for you, and it is included in your plan price. It is not an extra charge on top.
Starter has $150, Growth $370, Pro $770, Premium $1,470 and Elite $2,470.
The ad budget is part of the plan you choose. If you want a larger budget, look at a higher plan, or talk to our team on your call.
No. We set up and optimize your ads, but results vary by genre, book and audience, and we cannot promise a number of sales.
Your dashboard shows ad spend used, and we send a performance report every month.
No. You can start before publishing, while launching soon, or after your book is live. We ask where your book is when you request a plan, so we can shape the campaign around it.
Reach is the estimated total impressions over the length of your plan, based on typical results. An impression is one time your content is shown. Actual results vary by genre, book and audience, so treat reach as an estimate, not a promise.
Yes. Any 3-month plan or longer can be split into three equal monthly payments with no added fee. The Starter plan is one month, so it is paid in full. You choose how you want to pay when you request a plan.
Each guide links to the others, so you can follow the path that fits your book.
A timed plan for before, during and after release.
Point readers to where your book is sold.
Ad budget set up and optimized for you.
Posts and platforms, run by our team.
An author website readers remember.
Press, pitches and media outreach.
Pick a plan and we set up your call.