Ads, posts, press and a website, timed around your release and run by our team.
Readers find books over weeks and months, not in a single afternoon. Most of what makes a launch work happens before release day, when you build early visibility, and after it, when you keep your book in front of new readers. A launch strategy decides what happens, in what order and on which channels, so every ad, post and article supports the same goal.
A Folio marketing plan is a done-for-you campaign. You choose a plan, tell us about your book, and our team sets up and runs your advertising, social posts, press and promotion, articles and author website, then optimizes as the campaign runs.
You can start at any stage: before publishing, while launching soon, or after your book is live. The plan you pick sets how long the campaign runs, the ad budget, and how many posts, articles and press releases we deliver.
Choose a plan and we set up, run and optimize each channel, so you can keep writing.
Build early visibility with a small ad budget, steady posts and a first author site before your book is out.
Ads, articles and press releases go live around your release so attention lands at the same time.
Keep your book in front of readers with ongoing posts, managed platforms and optimization as the campaign runs.
An ad budget is included in every plan, from $150 to $2,470, set up and optimized by our team.
Press releases, distribution, media outreach and written articles that help readers find your book.
From a one-page site to an 8-page custom site, so every channel has a good place to send readers.
Three phases, one plan. Here is what each phase is for and how your plan supports it.
The weeks before release are for getting ready and starting to be seen. Nothing here needs to be big. It needs to be consistent, so readers who see your name once see it again.
This is when ads, posts, articles and press go live together. The Pro plan is built for this moment: ads, 60 social posts, press releases with distribution, articles, two managed platforms and a 5-page website, live around launch.
Many books sell most steadily after release day. Longer plans keep your book in front of new readers while the first wave settles.
Starter runs for one month. Growth, Pro and Premium run for three months. Elite runs for six months. A shorter plan fits a focused push. A longer plan fits a book you want to keep building.
Five plans, from a one-month starter to a six-month campaign.
Pick the length and reach that fit your launch.
| Plan | Length | Best for | Expected reach | Ad budget |
|---|---|---|---|---|
| Starter | 1 month | A small push to get your book seen. | 5K–15K | $150 |
| Growth | 3 months | Build momentum after launch. | 20K–50K | $370 |
| Pro | 3 months | The complete launch package. | 60K–150K | $770 |
| Premium | 3 months | Serious reach and media coverage. | 150K–400K | $1,470 |
| Elite | 6 months | Maximum exposure, done for you. | 400K–1M+ | $2,470 |
A simple guide based on where you are in your book journey.
| Where your book is | Plans to look at | Why |
|---|---|---|
| Not published yet | Starter or Growth | Build early visibility and a first author site with a small ad budget and a steady run of posts. |
| Launching soon | Pro | The complete launch package: ads, 60 posts, press releases, articles, two managed platforms and a 5-page website. |
| Already published | Premium or Elite | Longer campaigns with bigger ad budgets, media outreach, featured placements and podcast pitches. |
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. See all five plans to compare in full.
Things to have ready before your campaign starts.
Common ways launches lose momentum.
Five packages, from a one-month starter to a six-month campaign. Pay in full, or split any 3-month plan or longer into three monthly payments.
Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. Advertising budget is the ad spend we set up and optimize for you. Monthly payments are equal instalments with no added fee; the Starter plan is a one-month plan, so it is paid in full.
You tell us about your book. We do the rest.
Pick the package that matches your goals and budget, and how you want to pay.
Share your title, genre and where your book is now, then your contact details.
Pick the date and time that suit you and confirm your request.
Our team sets up and runs this part of your campaign, and optimizes as it goes.
Having these ready helps your campaign start quickly. We collect them in your first steps.
You can start before publishing, while launching soon, or after your book is live. Starting early gives the most room to build visibility, but a plan helps at any stage.
Starter runs for one month. Growth, Pro and Premium run for three months, and Elite runs for six months.
The ad budget is the ad spend we set up and optimize for you, and it is included in your plan price. See advertising for details.
You tell us about your book, share your contact details and choose a date and time for your call. Our team then sets up your campaign, and you get a private marketing dashboard that updates as work is delivered.
When you request a plan you get a private marketing dashboard. It shows overall progress, posts and articles published, reach so far, what is done and what is next. You can preview it on the main marketing page. The preview uses sample data.
Reach is the estimated total impressions over the length of your plan, based on typical results. An impression is one time your content is shown. Actual results vary by genre, book and audience, so treat reach as an estimate, not a promise.
Yes. Any 3-month plan or longer can be split into three equal monthly payments with no added fee. The Starter plan is one month, so it is paid in full. You choose how you want to pay when you request a plan.
Always. Your book stays yours, and our team works on your campaign for you.
Each guide links to the others, so you can follow the path that fits your book.
A timed plan for before, during and after release.
Point readers to where your book is sold.
Ad budget set up and optimized for you.
Posts and platforms, run by our team.
An author website readers remember.
Press, pitches and media outreach.
Pick a plan and we set up your call.