Author branding

An author brand readers remember

A professional author website, built by our team, that gives readers one place to find you.

See plansPreview dashboard
Plans from $499.
Split any 3-month plan into 3 monthly payments.
folioauthors.com/marketing/author-branding
FMarketing
Campaign
Ads
Social posts
Press
Author site
Estimated reach · Pro plan
0
Ad budget in use · $770
0Impressions
0Clicks
2.2%Click rate
60 social posts, scheduled for you
InstagramFacebookX
2 press releases + distribution
For immediate release
News wiresBook blogsLocal mediaPodcasts
5-page author website
Your plan includes
Set up by our team
Reach60K–150K
Ad budget$770
Social posts60
Press releases2
Author website5 pages
Done for you, start to finish Ad budget included in every plan No added fee on monthly payments Your book always stays yours
Overview

Your home base for every book you write

Your author brand is what readers think of when they see your name. It comes from your cover, your bio, your voice and the way everything fits together. When your website, posts and ads all look and sound alike, readers recognize you faster and trust you more.

An author website is the center of that. It gives ads, social posts and press one trusted place to send readers, and it belongs to you, unlike a social profile that can change or disappear.

Our team builds your site as part of your marketing plan. It starts with a 1-page site on Growth and goes up to an 8-page custom site with a store and newsletter on Elite. Starter focuses on getting your book seen and does not include a site.

What we do

Everything that makes your name recognizable

From the first page to a full site, we build the pieces readers look for.

Author website

A site built for you, from one page on Growth to 8 pages on Elite.

Your story

We use your bio, photos and blurb so readers learn who you are and why they should read you.

Buy links

Your site carries your buy links, so readers can go from curious to purchased quickly.

Blog

Premium adds a blog for news, behind-the-scenes posts and writing that helps readers find you.

Email signup

Premium includes email signup, so readers who like your work can stay in touch.

Store and newsletter

Elite adds a store and a newsletter, so you can sell and update readers directly.

In depth

What your author website includes

A closer look at the site you get on each plan.

01

Growth: a 1-page author site

A single page is a good first home. It puts your cover, your story and your buy links in one place, so every post and ad has somewhere good to go.

  • Your cover and blurb.
  • A short author bio and photo.
  • Buy links for your book.
02

Pro: a 5-page author website

Five pages gives readers more to explore. Common choices for an author site include a home page, an about page, a page for your books, a page for news or events, and a contact page. We settle the structure with you.

  • More room for your story and your books.
  • Easy navigation for new readers.
  • A site that looks like a real author brand.
03

Premium: blog and email signup

Premium keeps the 5-page site and adds a blog and an email signup. A blog gives you a place to share news and writing. Email signup lets readers who like your book hear from you next time.

  • Blog for news and writing.
  • Email signup to start building a list of readers.
  • Content that helps readers find you through search.
04

Elite: custom site, store and newsletter

Elite builds an 8-page custom site, with a store and a newsletter. A store lets readers buy from you directly, and a newsletter lets you keep in touch with readers you have already won.

  • 8 custom pages for the full story of you and your books.
  • A store to sell directly.
  • A newsletter to reach readers on your schedule.
By plan

What you get on each plan

Five plans, from a one-month starter to a six-month campaign.

Author website by plan

Starter does not include a website. Every other plan does.

PlanAuthor websitePlan length
StarterNot included1 month
Growth1-page author site3 months
Pro5-page author website3 months
Premium5-page site + blog + email signup3 months
Elite8-page custom site + store + newsletter6 months

Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. See all five plans to compare in full.

Practical tips

Set your campaign up to work

What your site needs from you

Gather these and your site comes together faster.

  • Cover in high quality
  • Blurb
  • Author bio
  • Photos of you
  • Buy links for each format
  • Social handles you want linked

Mistakes to avoid

What weakens an author brand.

  • Mismatched looks. A site, cover and posts that do not match feel unfinished.
  • No buy link. Readers should never have to hunt for where to buy.
  • No way to stay in touch. Without email signup, readers who like you disappear.
  • Bio too long. Readers want a short, clear story.
Pricing

Pick the plan that fits your launch

Five packages, from a one-month starter to a six-month campaign. Pay in full, or split any 3-month plan or longer into three monthly payments.

Swipe or scroll to see all 5 plans

Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. Advertising budget is the ad spend we set up and optimize for you. Monthly payments are equal instalments with no added fee; the Starter plan is a one-month plan, so it is paid in full.

How it works

From plan to live campaign in four steps

You tell us about your book. We do the rest.

  1. Choose a plan

    Pick the package that matches your goals and budget, and how you want to pay.

  2. Tell us about your book

    Share your title, genre and where your book is now, then your contact details.

  3. Book your call

    Pick the date and time that suit you and confirm your request.

  4. We launch your campaign

    Our team sets up and runs this part of your campaign, and optimizes as it goes.

What we will ask you for

Having these ready helps your campaign start quickly. We collect them in your first steps.

CoverBlurbAuthor bioPhotosBuy linksSocial handlesPreferred colors or style
Questions

Before you start

Is a website included in every plan?

No. Starter does not include one. Growth includes a 1-page author site, Pro a 5-page website, Premium a 5-page site with blog and email signup, and Elite an 8-page custom site with a store and newsletter.

Do I own my website?

Your book always stays yours. Talk to your strategist on your call about how your site is set up and managed.

What do you need from me to build the site?

Your cover, blurb, author bio, buy links and photos. We collect these in the first steps of your campaign.

Can I get a cover designed too?

Folio has a Cover Studio for covers, and you can also order a custom cover through our publishing options.

Does branding include ads and posts?

Yes, because they all work together. See advertising and social media marketing.

Does my book need to be published already?

No. You can start before publishing, while launching soon, or after your book is live. We ask where your book is when you request a plan, so we can shape the campaign around it.

How will I see progress?

When you request a plan you get a private marketing dashboard. It shows overall progress, posts and articles published, reach so far, what is done and what is next. You can preview it on the main marketing page. The preview uses sample data.

Can I pay monthly?

Yes. Any 3-month plan or longer can be split into three equal monthly payments with no added fee. The Starter plan is one month, so it is paid in full. You choose how you want to pay when you request a plan.

Keep exploring

Everything about marketing with Folio

Each guide links to the others, so you can follow the path that fits your book.

Ready to launch your book?

Pick a plan and we set up your call.

Choose a plan