Book marketing, done the Folio way

Put your book in front of readers who buy

Pick a plan and our team runs your ads, posts, press and website for you.

See plans Preview dashboard Start free
Plans from $499.
Split any 3-month plan into 3 monthly payments.
folioauthors.com/marketing
FMarketing
Campaign
Ads
Social posts
Press
Author site
Estimated reach · Pro plan
0
Ad budget in use · $770
0Impressions
0Clicks
2.2%Click rate
60 social posts, scheduled for you
InstagramFacebookX
2 press releases + distribution
For immediate release
News wiresBook blogsLocal mediaPodcasts
5-page author website
Your plan includes
Set up by our team
Reach60K–150K
Ad budget$770
Social posts60
Press releases2
Author website5 pages
Done for you, start to finish Ad budget included in every plan No added fee on monthly payments Your book always stays yours
What we do

Everything a launch needs, handled

Choose a plan and we set up, run and optimize each channel, so you can keep writing.

Pricing

Pick the plan that fits your launch

Five packages, from a one-month starter to a six-month campaign. Pay in full, or split any 3-month plan or longer into three monthly payments.

Swipe or scroll to see all 5 plans

Reach is the estimated total impressions over the plan duration, based on typical results. Actual results vary by genre, book and audience. Advertising budget is the ad spend we set up and optimize for you. Monthly payments are equal instalments with no added fee; the Starter plan is a one-month plan, so it is paid in full.

Your dashboard

Watch your campaign come to life

When you request a plan, you get a private marketing dashboard. See exactly how it looks as our team delivers. Pick a plan to preview its dashboard.

Sample data for illustration. Your real dashboard updates as our team publishes posts, articles and releases for your book.

Which plan

Match the plan to where your book is

Not sure where to start? Here is a simple guide based on where you are in your book journey.

Not published yet

Starter or Growth

Build early visibility and a first author site before your book is out, with a small ad budget and a steady run of posts.

Compare plans →
Launching soon

Pro

The complete launch package: ads, 60 posts, press releases, articles, two managed platforms and a 5-page website, live around launch.

See Pro →
Already published

Premium or Elite

Longer campaigns with bigger ad budgets, media outreach, featured placements and podcast pitches to keep your book in front of readers.

See Premium and Elite →
How it works

From plan to live campaign in four steps

You tell us about your book. We do the rest.

  1. Choose a plan

    Pick the package that matches your goals and budget, and how you want to pay.

  2. Tell us about your book

    Share your title, genre and where your book is now, then your contact details.

  3. Book your call

    Pick the date and time that suit you and confirm your request.

  4. We launch your campaign

    Our team sets up your ads, posts, press and site, and optimizes as it runs.

Questions

Before you start

What does reach mean?

Reach is the estimated total impressions over the length of your plan, based on typical results. Actual results vary by genre, book and audience.

What is the advertising budget?

It is the ad spend we set up and optimize for you, and it is included in your plan price.

Can I pay monthly?

Yes. Any 3-month plan or longer can be split into three equal monthly payments with no added fee. The Starter plan is one month, so it is paid in full.

Does my book need to be published already?

No. You can start before publishing, while launching soon, or after your book is live. We ask where your book is when you request a plan.

How long does a plan run?

Starter runs for one month. Growth, Pro and Premium run for three months, and Elite runs for six months.

What happens after I request a plan?

You tell us about your book, share your contact details and choose a date and time for your call. Our team then sets up your campaign.

Do I keep control of my book?

Always. Your book stays yours, and our team works on your campaign for you.

Ready to launch your book?

Pick a plan and we set up your call.

Choose a plan